Well-branded corporate literature (matching brochures, pamphlets, letterheads, business cards etc) is of the utmost importance

Our customers can state clearly what is important about our brand to them, and why they think it is different

We have aligned our organizational structure, operations and culture with our brand values

Our new staff training includes an introduction to our brand and the role it plays in enhancing our competitiveness

We understand what differentiates our brand from our competitors

Everyone in our organization knows what our brand stands for and can articulate that idea simply and clearly

A fundamental driver behind our organizations long-term goals, is the strengthening and protection of our brand

All key stakeholders are involved in our brand creation and direction process

Our company has systems in place for monitoring the timeliness, appropriateness, consistency and integration of our branded communications

If our brand did not exist, most of our customers would notice it’s absence and really miss it’s availability and presence in their business or personal lives